Hourglass Cosmetics - Arch Brow Collection Campaign

Eyebrows are the storytellers of the face — so we used a cinematic approach to create a strong narrative and intrigue for the launch of the Arch Brow Micro Sculpting Pencil and re-promote of the full Arch Brow Collection. The campaign featured a partnership with Kristie Streicher, eyebrow guru, known for her “Feathered Brow” approach - with custom tutorials and in-person consultation opportunities.

Year
2019

Client
Hourglass Cosmetics

Black and white advertisement featuring close-up images of female eyes and eyebrows with bold text that reads "The Unrestricted Brow" and "The ARCH™ Brow Collection."
Close-up of a woman's eye, eyebrow, and part of her nose, with a micro sculpting pencil resting near her eyebrow. The left side features the text 'The Arch™ Brow Collection.' The right side shows another close-up of a woman's eye, eyebrow, and part of her forehead, with a micro sculpting pencil near her eyebrow and the text 'Hourglass' and 'Micro Sculpting Pencil'.
A black and white advertisement for Hourglass cosmetics showing two eyebrow pencils, one with a spoolie brush, on the left side, and a close-up of a woman's face with well-defined eyebrows and eye makeup holding an eyebrow pencil on the right side.
Close-up image showing two eyes and eyebrows, with a mascara brush near the eyebrow on the right side. Text on the image reads "The Arch Brow Collection" on the left and "Hourglass" on the right.